Located along the busy Jalan Skudai and just about 1km from the Skudai Interchange, Skudai Parade is a multi-million ringgit retail centre and has been an evergreen attraction for the last 10 years.

It is managed by Sineo Management Sdn Bhd. The shopping complex adopts an integrated community living and retail concept with both apartment dwellings and retail shops. It aims to provide the day-to-day living necessities with a wide selection of merchandise while at the same time providing a contemporary mode of living.